Friday , January 21 2022

Senior Customer Growth Manager – Coca Cola Jobs in Laurel

Website Coca Cola

Job Description:

The Senior Customer Growth Manager is responsible for the development and execution of Customer and Channel specific marketing plans. Working closely with the sales team and our customers, the Growth Manager plays a key role in driving revenue and profit for the System, while helping achieve our goal of becoming the Customer’s most valued supplier. Provides analysis and delivery of customer-specific marketing programs and actions within assigned customer(s) and/or geography; delivers customer- or property-specific applications of global or regional programs for customers to maximize value; participates in specific programs or projects to achieve targeted customer and/or property objectives. Individual contributor with comprehensive knowledge in specific area; ability to execute highly complex or specialized projects.

Job Responsibilities:

  • Deliver insights (consumer and industry) and apply to customers business
  • Building relationships with marketing contacts of key customers.
  • Leverage internal tools and resources to support customer strategy (e.g. via channel, asset and brand)
  • Contribute to customer’s long term planning process
  • Provide BIC competitive analysis /LOS
  • Influence complex customer situations (franchisees)
  • Lead total beverage marketing strategy in collaboration with Sales Leadership
  • Provide customer business and opportunity assessments
  • Host key strategic meetings (e.g. KO Lab and associated preparations with presentations, insights, briefing documents, SMEs etc.)
  • Conduct customer marketing stewardship reviews
  • Construct annual marketing calendar
  • Create persuasive selling stories
  • Lead revenue enhancing concept development with customers

Job Requirements:

  • Digital marketing experience a plus
  • Coca-Cola Channel business knowledge an asset
  • Ability to recognize, understand, and interpret shopper behavior, brand strategies, channel and customer needs, and turn this knowledge into action and results
  • Brand merchandising knowledge
  • Foodservice Experience
  • Planning
  • Effective oral and written communications skills
  • Advanced Strategic Thinking
  • Previous Customer/Channel Management experience
  • Demonstrated personal leadership skills and influencing ability
  • Demonstrated creative and strategic thinking ability

Qualification & Experience:

  • Minimum Required: Bachelor’s degree in Marketing/Business
  • 5-7 years experience in a consumer packaged goods company, preferably in both customer management and marketing roles

Job Details:

Company: Coca Cola

Vacancy Type:  Full Time

Job Location: Laurel, MS, US

Application Deadline: N/A

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